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PN10: Todd Cochrane - Podcast Advertising and Analyzing Statistics

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Manage episode 187920607 series 1513288
内容由Anthony R提供。所有播客内容(包括剧集、图形和播客描述)均由 Anthony R 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Todd Cochrane is the CEO of Rawvoice/ Blubrry and the host of Geek News Central Podcast. He is the founder of the People’s Choice Podcast Awards and wrote the first book on podcasting.

During the episode, Todd will explain how your downloads are calculated, what stats you should analyze, and how to adjust to the demographic of your listeners. Learn ways a small niche show can find podcast advertising deals and even get started with affiliate commissions. Listen to the end for ways you can strategically pitch advertisements during your show.

Listen to PN 9 on iTunes.

PN10 Show Notes:

Todd's Links:

Todd@blubrry.com

Create.blubrry.com

Geeknewscentral.com

Rawvoice.com

Discussed:

Godaddy.com

My Podcasting Gear:

Shure SM58-LC Cardioid Dynamic Vocal Microphone

Shure Foam Windscreen

Focusrite Scarlett 2i2

> Hire A Podcast Ninja

Time Stamps:

Starting Rawvoice and Blubrry partnership - 01:22

Importance of tracking statistics accurately - 04:16

Downloads on shared IP addresses - 08:24

The global standard of calculating statistics - 11:25

What stats should you analyze? - 15:28

Android vs. Apple listeners - 19:35

Increasing your downloads - 23:49

When should you set up an ad deal? - 29:13

How small niche shows find podcast advertising deals - 34:37

Getting started with affiliate commissions - 43:36

Strategically pitching advertisements during the show - 47:25

Enjoy this episode? Share it with friends!

NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.

  continue reading

18集单集

Artwork
icon分享
 
Manage episode 187920607 series 1513288
内容由Anthony R提供。所有播客内容(包括剧集、图形和播客描述)均由 Anthony R 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Todd Cochrane is the CEO of Rawvoice/ Blubrry and the host of Geek News Central Podcast. He is the founder of the People’s Choice Podcast Awards and wrote the first book on podcasting.

During the episode, Todd will explain how your downloads are calculated, what stats you should analyze, and how to adjust to the demographic of your listeners. Learn ways a small niche show can find podcast advertising deals and even get started with affiliate commissions. Listen to the end for ways you can strategically pitch advertisements during your show.

Listen to PN 9 on iTunes.

PN10 Show Notes:

Todd's Links:

Todd@blubrry.com

Create.blubrry.com

Geeknewscentral.com

Rawvoice.com

Discussed:

Godaddy.com

My Podcasting Gear:

Shure SM58-LC Cardioid Dynamic Vocal Microphone

Shure Foam Windscreen

Focusrite Scarlett 2i2

> Hire A Podcast Ninja

Time Stamps:

Starting Rawvoice and Blubrry partnership - 01:22

Importance of tracking statistics accurately - 04:16

Downloads on shared IP addresses - 08:24

The global standard of calculating statistics - 11:25

What stats should you analyze? - 15:28

Android vs. Apple listeners - 19:35

Increasing your downloads - 23:49

When should you set up an ad deal? - 29:13

How small niche shows find podcast advertising deals - 34:37

Getting started with affiliate commissions - 43:36

Strategically pitching advertisements during the show - 47:25

Enjoy this episode? Share it with friends!

NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.

  continue reading

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