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Buzzwords and Keywords ft. Gayle Goodfriend
Manage episode 453244023 series 3567828
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In today’s episode, Steve sits down with Gayle Goodfriend from Goodfriend Honey Co. to discuss the sweet journey from hobbyist beekeeper to entrepreneur. They delve into the importance of using the right keywords and buzzwords for SEO discoverability, especially for podcasters and small business owners. Gayle shares how she turned her passion for bees into a thriving business offering natural honey products and skincare solutions. Whether you're interested in beekeeping, natural skincare, or enhancing your online presence, this episode is packed with valuable insights.
Key Takeaways:
- From Hobby to Business:
- Gayle transitioned from a 40-year career as a mortgage broker to launching Goodfriend Honey Co.
- She started beekeeping as a hobby ten years ago and turned it into a business in January.
- The abundance of honey and beeswax led her to create natural skincare products.
- The Power of In-Person Networking:
- Local networking events have been instrumental in growing her business.
- Word-of-mouth referrals have connected her with spas and repeat customers.
- Embracing Social Media and Online Presence:
- Despite initial hesitations, Gayle recognizes the need to enhance her online marketing.
- Plans are underway to improve her website and social media engagement to reach a national audience.
- Understanding Keywords vs. Buzzwords:
- Steve explains how using specific keywords can improve SEO and help potential customers find you.
- Buzzwords are memorable phrases that resonate with your audience but may not impact SEO directly.
- Combining both can enhance online visibility and brand recognition.
- Tailoring Content to Your Ideal Customer:
- Gayle's products cater to individuals with skin issues like eczema and dermatitis.
- Focusing on natural, chemical-free skincare solutions appeals to her target audience.
- Using customer-focused keywords can attract those seeking natural remedies.
- Exploring the Potential of Podcasting:
- Gayle considers starting a podcast to educate others about beekeeping and natural skincare.
- Sharing her expertise could position her as an authority and expand her customer base.
What's Next?
Visit www.goodfriendhoney.com to explore Gayle's natural honey products and skincare solutions. Keep an eye out for updates on her enhanced online store and potential podcast launch!
Stay Tuned:
Continue listening to Podcasting Badass for more expert insights on podcasting, branding, and growing your business. Don't forget to subscribe and leave a review!
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