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What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett
Manage episode 430355515 series 3555563
内容由John Tyreman提供。所有播客内容（包括剧集、图形和播客描述）均由 John Tyreman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Writing a book for your consulting business? Use a podcast for research.
When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors.
In this conversation, we cover:
- Rapid-fire questions to break it open
- How people can be a differentiator for firms
- Podcast origin: from The Green Apple to What's Your And?
- Behind the scenes
- Personal and professional impact
- The future of What's Your And?
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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