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EP 182 - Insights from the 22 Immutable Laws of Marketing
Manage episode 366687872 series 2574356
内容由Patty Dominguez提供。所有播客内容（包括剧集、图形和播客描述）均由 Patty Dominguez 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On this episode of Positioning to Profit, the host Patty Dominguez reflects on their ten years of entrepreneurship and shares key takeaways from a book by Jack Reese and Trout on the concept of positioning. The laws of marketing covered in the book are relevant to solopreneurs and entrepreneurs and discuss how to differentiate oneself in a crowded market. The episode also delves into conducting a branding pulse check, admitting flaws, and leveraging trends to build momentum over time. The speaker's perspective on positioning is based on what was created back in the day in consumer packaged goods and institutional marketing. Tune in for inspiration and valuable content.
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