Jan Livingston Mokhtari on Growing a Purpose-driven Brand that Celebrates the Californian Grey Whale

Power Done Differently

Do you ever wonder what it takes to build a successful brand that's true to your values? Join me as I sit down this week with Jan Livingston Mokhtari, Co-Founder & Chief Marketing Officer of Gray Whale Gin. We explore how family and environmental purpose is driving this premium gin brand from strength to strength while helping the planet, one “glass of California” at a time. Jan shares the story of how nature inspired the brand, the innovations she and her husband made to help conserve capital, and what ‘good’ looks like through their partnership with ocean conservation charity Oceana. Throughout the episode, Jan shares her insights on entrepreneurship, balancing work and family, and how to build a brand that's true to its roots, one that her daughters can be proud of. You'll hear all about Jan’s experience scaling her business, including the pivotal moment when she and her husband had to choose between growth and staying true to their values. So, grab a glass of gin (preferably Gray Whale!) and join us as we explore the story behind this highly successful and purpose-driven brand.

About Jan Livingston Mokhtari:
Jan Livingston Mokhtari is an award-winning Creative Director turned social entrepreneur and gin connoisseur who, after generating over $190 million in revenues as EVP of Branded Entertainment at FOX Networks Group and being named “Most Creative Women in Advertising” by Business Insider, is doing her part for ocean conservation through the launch of a purpose-driven gin brand that celebrates Californian values through and through. Prior to joining Fox, Jan served as Managing Partner and Executive Creative Director at Rec Room, Creative Director at 72andSunny and FCB Global, and was the Founder of production company Jolly Good Productions, working with Hollywood talent including Eva Longoria, Darren Aronofsky Joseph Gordon-Levitt. Jan Founded Gray Whale Gin with her husband, producer, and TV presenter Marsh Mokhtari, whose work can be seen on the Food Network and National Geographic Channel.
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