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内容由Frederick Vallaeys提供。所有播客内容(包括剧集、图形和播客描述)均由 Frederick Vallaeys 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Generative Search Is Disrupting Google Ads: What Marketers Need to Know | PPC TH 104

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Manage episode 463840711 series 3243972
内容由Frederick Vallaeys提供。所有播客内容(包括剧集、图形和播客描述)均由 Frederick Vallaeys 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Watch the video version here: https://www.youtube.com/watch?v=ScSnLk9XC2M

In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "Shep" Zernheld, hosts of Marketing O'Clock, one of the top digital marketing news shows. Together, we discuss the latest trends in PPC, Google's evolving strategies, and the role of generative AI in reshaping the digital advertising landscape. 🚀 Key Topics Covered: - Google’s record-breaking Q4 2024 revenue and its impact on advertisers - Generative AI: Hype vs. reality in PPC automation - The future of Google Ads: From manual controls to PMax and beyond - Diversifying your skills in an AI-driven world - Strategies for safeguarding your career in digital marketing Follow Greg: https://www.linkedin.com/in/gregfinn/ Follow Shep: https://www.linkedin.com/in/zirnheldchristine/ Follow Fred: https://www.linkedin.com/in/frederickvallaeys/ Check out Marketing O'Clock: https://marketingoclock.com/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

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116集单集

Artwork
icon分享
 
Manage episode 463840711 series 3243972
内容由Frederick Vallaeys提供。所有播客内容(包括剧集、图形和播客描述)均由 Frederick Vallaeys 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Watch the video version here: https://www.youtube.com/watch?v=ScSnLk9XC2M

In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "Shep" Zernheld, hosts of Marketing O'Clock, one of the top digital marketing news shows. Together, we discuss the latest trends in PPC, Google's evolving strategies, and the role of generative AI in reshaping the digital advertising landscape. 🚀 Key Topics Covered: - Google’s record-breaking Q4 2024 revenue and its impact on advertisers - Generative AI: Hype vs. reality in PPC automation - The future of Google Ads: From manual controls to PMax and beyond - Diversifying your skills in an AI-driven world - Strategies for safeguarding your career in digital marketing Follow Greg: https://www.linkedin.com/in/gregfinn/ Follow Shep: https://www.linkedin.com/in/zirnheldchristine/ Follow Fred: https://www.linkedin.com/in/frederickvallaeys/ Check out Marketing O'Clock: https://marketingoclock.com/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

  continue reading

116集单集

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