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How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
Manage episode 398547289 series 3243972
内容由Frederick Vallaeys提供。所有播客内容（包括剧集、图形和播客描述）均由 Frederick Vallaeys 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE
Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits.
And neglecting them can hit you with some costly mistakes.
In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing.
Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she's encountered during audits and how to steer clear of these pitfalls.
Tune into this episode to learn:
- How to properly audit your PPC accounts
- How often you should conduct these audits
- What mistakes to avoid while conducting audits
- What default settings you should avoid when working on your accounts
- How to protect your accounts from glitches
and more
Your speaker:
Melissa Mackey, Director of Paid Search at Compound Growth Marketing
Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey
Follow Melissa on Twitter: https://twitter.com/beyondthepaid
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay
► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye
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