What’s Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89

PPC Town Hall

Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts

2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success.

While that’s on one side, there are continuing developments in ad automation and generative AI on the other side.

Considering both of them, here’s a question: has PPC become tougher or easier?

That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What worked before hasn’t been working today.

Hear from Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce in this episode of PPC Town Hall where he touches on all of those topics.

Mike shared some really amazing insights into what he has seen work and not work in the past few years in Performance Max, generative AI, and first-party data. He also discussed a powerful script he built that creates a timeline of Performance Max brand traffic.

We have a lot in store for you in this episode.

Tune in to learn:

- How are EU advertisers preparing for a privacy-driven future

- What happens when Performance Max and Shopping campaigns run in parallel

- How to capitalize on first-party data

- How generative AI has impacted PPC in the last few years

and more

Your speaker:

Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce

Check out Mike's PMax script: https://smarter-ecommerce.com/en/google-ads-scripts/search-term-insights/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye