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Mastering Google Demand Gen Campaigns
Manage episode 426454410 series 3546984
内容由CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes提供。所有播客内容（包括剧集、图形和播客描述）均由 CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookalike audiences are available only on DemandGen. It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences. Carousel ads should have consistent image dimensions. Demand Gen is a valuable tool for remarketing and driving conversions.
- DemandGen campaigns are a lesser-known type of Google ad that incorporates Gmail and YouTube.
-They are a good strategy for warming up campaigns and driving traffic to a website.
- DemandGen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display.
- Lookalike audiences are available only on DemandGen.
- It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences.
- Carousel ads should have consistent image dimensions.
- DemandGen is a valuable tool for remarketing and driving conversions.
Chapters
00:00 Introduction to DemandGen Campaigns
01:25 Utilizing Lookalike Audiences and Product Feeds
09:56 Optimizing with GA4 Audiences and Conversion Value
16:25 Driving Sales and Reaching a Wider Audience
52集单集
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