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GenAI Pricing: Hype or High-Stakes Game Changer?

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Manage episode 444374790 series 1375263
内容由The Professional Pricing Society提供。所有播客内容(包括剧集、图形和播客描述)均由 The Professional Pricing Society 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Machine learning has long enhanced pricing, but distinguishing Generative AI's practical applications from hype is challenging. To identify true GenAI opportunities, practitioners should consider: (1) untapped unstructured data sources for price decisions; (2) areas for content automation to enhance pricing; (3) uses for engaging chatbots to improve pricing processes.

Stephanie Yee is a Partner at Bain & Company, where she exclusively serves clients on the topics of pricing and profitability. She has led multiple successful pricing transformation programs and is a former pricing and sales senior executive at a Fortune 75 company. She has published and spoken extensively on the topic of Pricing. Stephanie holds a Management Information Systems degree from Texas A&M University.

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Artwork
icon分享
 
Manage episode 444374790 series 1375263
内容由The Professional Pricing Society提供。所有播客内容(包括剧集、图形和播客描述)均由 The Professional Pricing Society 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Machine learning has long enhanced pricing, but distinguishing Generative AI's practical applications from hype is challenging. To identify true GenAI opportunities, practitioners should consider: (1) untapped unstructured data sources for price decisions; (2) areas for content automation to enhance pricing; (3) uses for engaging chatbots to improve pricing processes.

Stephanie Yee is a Partner at Bain & Company, where she exclusively serves clients on the topics of pricing and profitability. She has led multiple successful pricing transformation programs and is a former pricing and sales senior executive at a Fortune 75 company. She has published and spoken extensively on the topic of Pricing. Stephanie holds a Management Information Systems degree from Texas A&M University.

  continue reading

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