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内容由Alex Greenwood提供。所有播客内容(包括剧集、图形和播客描述)均由 Alex Greenwood 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Emotional Connections in Brand Building with Erin Andrea Craske

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Manage episode 423127942 series 3237566
内容由Alex Greenwood提供。所有播客内容(包括剧集、图形和播客描述)均由 Alex Greenwood 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Erin Andrea Craske, a classically trained brand strategist and author of the book 'From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability,' joins Alex Greenwood in the Virtual Lounge.

BUY THE BOOK HERE.

They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on the importance of emotional connections in building strong brand equity and the role of customer empathy in successful brand strategies. She emphasizes the need for businesses to have a strategy and understand their customers' needs and motivations. Erin's book is aimed at small to medium-sized enterprises and provides practical guidance on brand strategy.

Chapters

00:00 Introduction and Meeting Erin Andrea Craske

05:03 Writing the Book and Filling a Gap in the Market

08:03 The Importance of Emotional Connections in Brand Building

10:07 The Role of Customer Empathy in Successful Brand Strategies

13:43 Examples of Brands that Foster Emotional Connections

26:52 Closing Remarks and Fun Moments

Visit Erin's website here.

This episode brought to you by MAGIC MIND!

Join Alex in the Magic Mind 7-day challenge!

For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout. Head over to https://magicmind.com/alexgpr to claim this offer.

Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

  continue reading

291集单集

Artwork
icon分享
 
Manage episode 423127942 series 3237566
内容由Alex Greenwood提供。所有播客内容(包括剧集、图形和播客描述)均由 Alex Greenwood 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Erin Andrea Craske, a classically trained brand strategist and author of the book 'From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability,' joins Alex Greenwood in the Virtual Lounge.

BUY THE BOOK HERE.

They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on the importance of emotional connections in building strong brand equity and the role of customer empathy in successful brand strategies. She emphasizes the need for businesses to have a strategy and understand their customers' needs and motivations. Erin's book is aimed at small to medium-sized enterprises and provides practical guidance on brand strategy.

Chapters

00:00 Introduction and Meeting Erin Andrea Craske

05:03 Writing the Book and Filling a Gap in the Market

08:03 The Importance of Emotional Connections in Brand Building

10:07 The Role of Customer Empathy in Successful Brand Strategies

13:43 Examples of Brands that Foster Emotional Connections

26:52 Closing Remarks and Fun Moments

Visit Erin's website here.

This episode brought to you by MAGIC MIND!

Join Alex in the Magic Mind 7-day challenge!

For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout. Head over to https://magicmind.com/alexgpr to claim this offer.

Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

  continue reading

291集单集

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