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Don't Guess, Test!

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Manage episode 371592205 series 2909145
内容由WMR.FM提供。所有播客内容(包括剧集、图形和播客描述)均由 WMR.FM 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marketers and web developers often go with their gut feelings, but Viola Gruner, Head of Marketing at Inpsyde, believes in the power of testing over guessing. In this episode, Viola discusses the importance of data-driven decision-making and shares her insights on how to test and confirm ideas instead of relying on assumptions. She highlights surprising results she encountered during experiments, recommends testing tools like Google Optimize and HubSpot, and emphasizes the significance of documenting and celebrating test results. Join us as Viola shares her growth hacking strategies and encourages marketers to embrace testing and learning from each experiment.

Download Viola's testing template here https://drive.google.com/drive/folders/1u8p6C-JCqjZ21nKQ9BZhDOHnSEfHtNzc


Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

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Manage episode 371592205 series 2909145
内容由WMR.FM提供。所有播客内容(包括剧集、图形和播客描述)均由 WMR.FM 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marketers and web developers often go with their gut feelings, but Viola Gruner, Head of Marketing at Inpsyde, believes in the power of testing over guessing. In this episode, Viola discusses the importance of data-driven decision-making and shares her insights on how to test and confirm ideas instead of relying on assumptions. She highlights surprising results she encountered during experiments, recommends testing tools like Google Optimize and HubSpot, and emphasizes the significance of documenting and celebrating test results. Join us as Viola shares her growth hacking strategies and encourages marketers to embrace testing and learning from each experiment.

Download Viola's testing template here https://drive.google.com/drive/folders/1u8p6C-JCqjZ21nKQ9BZhDOHnSEfHtNzc


Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

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