Printfellas.com Podcast #3: Customer Callout, White Collar, Design Direction, QR Code Experiment Update

Print Fellas Podcast and Blog

Welcome to the Print Fellas podcast episode number three. To start off I want to admit this episode was published late – I want to deliver a 30 minute episode once per week on Tuesday night for consumption on Wednesday. This week, only after 2 episodes, I couldn’t fit it in…

Customer Callout

This week we callout Michael Torrence in Bastrop, Texas. We are finishing a custom designed business card for him and it looks like we will have the order approved soon and get it into production. Thank you Michael for your order and we look forward to continuing to serve you.

White Collar

This week in entertainment I talk about a television show called White Collar. In the episode I discuss the main character, who is a con man, is hired to counterfeit money. The scene of the old press reminded me of how printing has evolved, and the convenience of modern technology that makes printing today easier and more affordable.

Design Direction

I discuss design direction and how it effects what the appropriate outcome of the design will be. My process for design involves understanding the target audience to produce an effective brand marketing design. In this episode I talk about two projects and how the combination of the clients direction and my design process produced an effective result.

QR Code Expriment Update

The QR Code Experiment is a little off track. While designing the landing page we decided to move forward with a redesign of the website. The website redesign is long overdue, we have had a new logo for a few months now and wanted to implement it for a long time. We are using the QR Code Experiment as a good excuse to get the new look launched. Next week I will give our podcast audience an update on the progress so we can launch a new design as well as get the ball rolling on our QR code project.