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EP#07 Brett McGrath on Prioritizing Distribution and Personal Branding in Content Marketing
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Main Takeaways
- Brett sees is focusing on being more intentional about distribution.
- He believes content creators should spend less time creating a high volume of content and more time creating high-quality content and planning how to promote it.
- Focus on quality over quantity, and shift from the volume game to prioritizing the right leads and metrics that make a difference for the business.
- Consumer expectations are changing, and marketers need to adapt to the new landscape.
- Personal branding is critical, and companies should empower their employees to share content and engage with the community.
- Automation should be tested manually first to test messaging and what resonates with the audience.
- Marketers should approach their work like comedians and workshop their content to see what works and what doesn't.
- Collaboration is key to creating better content, meeting new people, and getting new customers. Engaging with the audience and starting conversations is more effective than just talking at them.
- SEO is important, and a balance must be found between using keywords and being authentic in content creation.
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