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Compliance: The Art of the Request
Manage episode 313066277 series 3257725
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There is a rule in sales - if you want the customer to pay one price for a product, always tell them first that the price is much higher. Want to know why? The answer lies in the psychology of compliance. Compliance is a change in behavior as the result of a request. We are asked to do things countless times each day...so why do we comply with some of them?
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