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You are working hard to get new patients for your PT business
Manage episode 311964556 series 3206648
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Today, what I really want to talk about is your marketing. Everybody gets enamored with the front end marketing. We need new patients. But do you really need it?
We PTs did some recent research in 2018. As per research, there are 75% of patients who don’t complete their plan of care. This is a huge number. That means three-quarters of the people who you bring in the front door do not complete their plan of care. They don’t stay or finish. It can’t be that good if they left.
A high percentage of our patients do not complete their plan of care and yet, our main focus is on the front end marketing. Another interesting stat about this is that 80% of your business, whether PT or not, comes from 20% of your past customers.
https://ptbusinessbuilder.com/get-new-patients-for-your-pt-business/
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