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S01E01 - On brand equity
Manage episode 366102551 series 3482964
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Brand equity measures the value added to your business from having a recognisable name. It's split into 5 stages: awareness, recognition, testing, preference and loyalty.
Brand equity talking points
- What is brand equity?
- Brand equity and brand awareness
- Brand equity stages
- Why does brand equity matter?
- Positive brand equity benefits
- Positive brand equity examples
- How to measure brand equity
- Build your brand equity
- Work with Puck Creations
Click brand equity to read along with the article.
A huge thank you to Olexy for providing the music for this episode. The track is called Morning Garden - Acoustic Chill. You can find Olexy's music on Spotify: https://open.spotify.com/artist/5DwJFJIziTFfRfVQUsMb7D?si=1kcqRpb3S76E1H00VIzzyg
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