How Brand Memory Affects Conflict And Decision Making

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Certain things are immediately recognizable—McDonalds, the Marlboro Man, the Coca-Cola logo. The power of brand memory and recognition keeps these at the forefront of our minds, and it's often the same for politicians and other known personalities who have built their brands. So, how does recognizing a brand change how we respond? In this episode, Bill Stierle and Tom discuss and analyze how brand recognition works and how it affects our conflict resolution and decision-making skills. Listen for more great insights from our hosts as they go about finding the truth about branding.

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