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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by 許明恩. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 許明恩 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content provided by 許明恩. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 許明恩 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
嗨,新年快樂! 2025 年第一集 podcastg 邀請 GLHF 獎學金的三位得獎者 June、Kevin 和 Patrick 來分享他們參與全球最大 Web3 黑客松 ETHGlobal 的第一手經驗。雖然距離上一場黑客松才間隔兩個多月,但他們發現這次大家最關心的新潮主題已經不是零知識證明,而是有許多團隊都想將 AI 和加密貨幣整合在一起提出新的應用。 點此收聽 這集內容包含: (02:22)Devcon 和 ETHGlobal 參與心得、快閃城市的意義 (27:31)基於 XMTP 的多簽管理工具、整合真人驗證的投票系統 (40:30)當前黑客松的發展趨勢:AI 與真實世界應用 (44:05)2025 年 ETHGlobal 在台北! 延伸閱讀: 免費送學生出國參與 Web3 黑客松 ft. GLHF 獎學金得獎者 PJ、Sean Subscribe now 麻煩大家在 Apple Podcast 替區塊勢節目評分,這有助於將節目推薦給更多人。此外,這是區塊勢的 文章列表 ,方便你隨時查閱最新、過往內容。…
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