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Leveraging your network and living your positioning with Simone and Rachel, Co-founders @ NBZ
Manage episode 442492620 series 3604067
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Simone and Rachel discuss best practices for agencies to gain new business. Listen to this podcast with Simone and Rachel.
NBZ Co-founders Simone Mandel and Rachel Segall compare agency matchmaking to setting a friend up on a blind date. They tell us about their process with brands looking to work with agencies that will approach their brief with modern solutions. These two are working with the unusual suspects to secure long-term relationships with clients.
Simone brings 18 years of experience driving new business for agencies Ogilvy, VMLYR, and Futurebrand. Rachel is a master brand builder – helping launch iconic brands like Seedlip AND leading global accounts for Colgate, Intel, and General Mills in her 15-year career. Safe to say they know a thing or two about the industry. In today's episode, they drop some knowledge on effective agency branding, how to build a pipeline without cold calling, and how to win with CMOs who choose project-based work.
What you will learn in this episode with Simone Mandel & Rachel Segall:
How agency branding can fill your pipeline
Why showing up as yourself is vital for a successful pitch
How to activate your network
What happens in the exclusive NBZ Slack Channel
How modern technology is changing the BD space
How to have an engaging meeting in the shortest amount of time
How an agency can find its superpower
Why there are fewer AOR gigs and more project-based work in the industry
Resources:
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