Real Estate Funding Revolution: Learn Jay Conner’s Proven Private Money Techniques

Raising Private Money with Jay Conner

***Guest Appearance

Credits to:

https://www.youtube.com/@ROIClear

"Jay Conner: Teaching & Leading with a Servant's Heart"

https://www.youtube.com/watch?v=kqCmL7b5mYE&t=46s

Introduction: Reimagining Real Estate Financing

In the latest episode of the Real Estate Investing podcast, we delve into an enlightening discussion on private money and private lending with Jay Conner, affectionately known as the “private money authority.” Having embarked on his real estate journey in 2003 alongside his wife, Carol Joy in Eastern North Carolina, Jay has amassed invaluable experience and developed a unique approach to real estate financing — one that eschews traditional banks and lenders in favor of private money. Here's how Jay's innovative strategies can revolutionize your approach to real estate investment.

The Genesis: Jay Conner's Real Estate Journey

Jay Conner's foray into real estate investment began in 2003. Like many new investors, Jay initially relied on local banks for funding his deals. However, the global financial crisis in January 2009 marked a pivotal turning point. When his bank line of credit was abruptly closed, Jay faced a financial dilemma that could have derailed his investment ventures.

Instead of succumbing to financial pressure, Jay asked himself a crucial question: "Who do I know that can help?" This quest led him to discover the world of private money and self-directed IRAs, thanks to Jeff Blankenship, who had also been affected by bank funding cuts. This newfound knowledge fueled Jay's development of a comprehensive private lending program.

The Approach: Educating with a Servant's Heart

One of Jay Conner's core strategies is educating potential lenders without directly soliciting funds. This creates a trusting environment where investors feel comfortable and informed. Jay, positioning himself as a “private money teacher,” shares his extensive knowledge of private lending, emphasizing the safety and profitability of such investments.

Jay’s method revolves around hosting educational sessions where he teaches individuals about private lending. For example, Jay often organizes luncheons and community presentations, sharing insights about earning tax-free and tax-deferred returns through self-directed IRAs. By leading with a servant’s heart and focusing on education, Jay removes the pressure and desperation often associated with funding requests. This strategy fosters organic interest and investment, underlining the notion that people lend to those they trust and respect.

The Mechanics: Engaging Private Lenders

Jay Conner’s private lenders fall into three categories: personal network contacts, expanded warm market contacts, and existing private lenders. By leveraging these connections, Jay has engaged 47 private lenders who invest anywhere from $30,000 to over a million dollars each.

A practical example of Jay’s method involves using PowerPoint presentations during luncheons to educate attendees on private lending opportunities. This includes an emphasis on self-directed IRAs’ advantages, such as tax benefits. Attendees are provided with interest forms to express their willingness to participate, eliminating the need for hard selling.

Follow-up calls are crucial in Jay's approach, focusing on gathering feedback rather than persuasively asking for investments. This subtle, respectful method often leads attendees to express their interest in investing voluntarily, underscoring the effectiveness of Jay’s educational focus.

Single Family vs. Commercial Real Estate Funding

Private money’s application varies based on the type of real estate deal. For single-family homes, Jay explains that funding often involves individual promissory