The Ups & Downs of Building a Brand in the Dance Music Space w/ EDM Maniac's Founder Devin Lezama #210

Rave Culture Cast

Shop Loop Earplugs (discount automatically applied at checkout!) - ⁠https://www.loopearplugs.com/Raveculture EDM Maniac has become one of the most notable media brands in the dance music industry with hundreds of thousands of followers on social media, a full editorial team and network of creators who have helped this digital publication explode since 2012. Between their live event coverage, infamous festival report card, new sub verticals in food and travel and relatable video content, they've become a fan favorite for dance music enthusiasts looking to learn more about the scene! EDM Maniac's founder Devin Lezama joins me to share their origin story, how he navigated an ever changing social landscape and plans for EDMM's expansion in 2024!

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TIMESTAMPS: 0:00 Intro 2:30 Loop Earplugs 3:55 Amnesty Bin 5:45 Devin's intro 8:00 Devin's experience in IT & film school 11:10 The birth of EDM Maniac 14:00 How Devin got into dance music 15:30 Challenges Devin faced in growing EDMM 20:12 Navigating social media & content changes as a digital brand 25:30 How to get involved with EDMM 28:13 EDMM launching travel & food verticals 35:34 Festival report cards 40:16 What festivals get it right 45:55 Devin's craziest travel experiences 52:32 Similarities & differences between rave cultures 57:46 2024 goals for EDMM

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