Create for an Audience of One

Ray Edwards Show

You create content to build an audience...not the other way around!

​This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works. ​ ​There are only two ingredients to this recipe: ​

1. Do content that you're passionate about.
2. Show Up.

​It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both. ​ Key Insights

• You don't need a big audience to launch
• ​Jody started his podcast for park rangers with an audience of zero
• Read Kevin Kelly's book: 1,000 True Fans (linked below)
• Jody built another podcast literally for 1 specific person
• Do consistent production about content you're passionate about
• Don't concern yourself with audience size - be consistent. Show up!

Youtube And Transcript

https://www.rayedwards.com/650

Links

• ​1,000 True Fans: An excellent book by Kevin Kelly
• JodyMaberry.com: Visit to learn more about today's guest, Jody Maberry
• In The Front Row: Jody's podcast that was literally created for 1 person (his son)
• ​Dry Creek Wrangler on YouTube: A great example of how passionate content beats fancy production (even if he's not your cup of tea, check out his number of subscribers)

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