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内容由Bobby Wright and Remington Ramsey提供。所有播客内容(包括剧集、图形和播客描述)均由 Bobby Wright and Remington Ramsey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Selling Isn’t Over After the Sale: Why the 20-60-20 Rule Never Goes Away | Episode 96

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Manage episode 463985054 series 3561387
内容由Bobby Wright and Remington Ramsey提供。所有播客内容(包括剧集、图形和播客描述)均由 Bobby Wright and Remington Ramsey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In sales, we hear about the 20-60-20 rule: 20% of people you meet will always buy, 20% will never buy, and 60% are on the fence, waiting for you to tip the scales in your favor.

The concept is widely accepted for initial sales, but we rarely apply it to ongoing relationships or repeat business, and we should.

Many of us assume that once someone buys from us, they’re automatically in the "always-buy" category. In reality, the 20-60-20 rule resets. Once they become a client, that 60% in the middle still requires your attention, effort, and value to keep them coming back. The goal isn’t just to get a client. It’s to keep them.

How do we turn a single sale into a loyal client? In this episode, I talk about the 20-60-20 rule, how it applies to your business and what it takes to have long-term success in sales.

The best testimonial from a client is when they give you more people to call because you did a good job. -Remington Ramsey

Things You’ll Learn In This Episode

  • Proximity beats proficiency Why are you more likely to get business from someone by being in front of them, even if we’re not good at the job?
  • 3 steps to creating a loyal client How do you make sure that you get a client to use you over and over again, and also want to tell others about you?
  • The sell doesn’t stop at the sign up Many salespeople relax once they’ve got the client. Why is this an expensive mistake?

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

  continue reading

99集单集

Artwork
icon分享
 
Manage episode 463985054 series 3561387
内容由Bobby Wright and Remington Ramsey提供。所有播客内容(包括剧集、图形和播客描述)均由 Bobby Wright and Remington Ramsey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In sales, we hear about the 20-60-20 rule: 20% of people you meet will always buy, 20% will never buy, and 60% are on the fence, waiting for you to tip the scales in your favor.

The concept is widely accepted for initial sales, but we rarely apply it to ongoing relationships or repeat business, and we should.

Many of us assume that once someone buys from us, they’re automatically in the "always-buy" category. In reality, the 20-60-20 rule resets. Once they become a client, that 60% in the middle still requires your attention, effort, and value to keep them coming back. The goal isn’t just to get a client. It’s to keep them.

How do we turn a single sale into a loyal client? In this episode, I talk about the 20-60-20 rule, how it applies to your business and what it takes to have long-term success in sales.

The best testimonial from a client is when they give you more people to call because you did a good job. -Remington Ramsey

Things You’ll Learn In This Episode

  • Proximity beats proficiency Why are you more likely to get business from someone by being in front of them, even if we’re not good at the job?
  • 3 steps to creating a loyal client How do you make sure that you get a client to use you over and over again, and also want to tell others about you?
  • The sell doesn’t stop at the sign up Many salespeople relax once they’ve got the client. Why is this an expensive mistake?

About Your Host

Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

  continue reading

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