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How to Utilize Sonic Branding and The Modern Audio Landscape
Manage episode 434183166 series 3593121
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Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of audio branding—leveraging auditory cues to create a strong and enduring brand association. Today, Doug discusses how to utilize sonic branding in the modern audio landscape. Show Notes
Connect With:
- Doug Gillon: LinkedIn // Twitter
- Scott Harkey: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
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