Episode 12 - Marketing Series Episode 2 - Clint Berry - Superior Livestock Video Red Angus Remarks podcast

Episode 12 - Marketing Series Episode 2 - Clint Berry - Superior Livestock Video

4M ago 1:34:09

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Here is the second episode in our management and marketing series. We are joined by Clint Berry, a Video Sales Representative for Superior Livestock Auctions. Clint's extremely diverse background in the Beef Industry allows him to offer a very unique point of view when it comes to marketing all classes of beef animals and enhancing value through pre-existing management protocols. We learned a lot through this interview and are sure listeners will too.

Key Topics Discussed

Clint's Background and Experiences
Superior Livestock Auction Overview
Molding Marketing to Management Practices
Commodity vs. Value Added Program Marketing
Color Sorting Trends on Superior
Why Red Angus

Time Stamps

2:20 - Clint's Personal & Professional Background

15:15 - Superior Video Overview

19:50 - Superior Processes & Terminology

31:45 - Pros and Cons of Video Marketing

41:50 - Market Animal Seasonalities

55:00 - Marketing Management Requirements

65:00 - Commodity vs. Third Party Verification Marketing

80:00 - Color and Calf Gender Sorting Trends on Video Sales

85:00 - Why Red Angus

Links

Superior Livestock Auctions - https://superiorlivestock.com/

Superior Value Added Programs - https://superiorlivestock.com/value-added-programs/

RAAA Value Added Programs - https://redangus.org/marketing/value-added-programs/

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