How to know if you should take on an equity partner

Reflections of a CEO

Very recently, I got asked the question if I would ever bring an equity partner in Jakt, and why or why not would I bring someone onboard.

If it was the case I did, what would be the requirements or the situation needed to be?

Now, I’ve found out that looking for the right business partners is a lot like dating and trying to find the person you want to be with.

I had to go through several people to figure out what is important to me over the course of seven years.

And I want to share the lessons I’ve learned with you today.

I’ll touch on…

My first business partner at Jakt (1:05)

How finding business partners is a lot like finding the right person to date (2:43)

What breaks the partnership the majority of the time (4:24)

My personal requirements for business partnerships (6:30)

My good rule of thumb for evaluating potential partnerships (8:55)

How I would go about splitting equity fairly (11:24)