))
Agency Consolidation & Investing in Local Media
Manage episode 461459921 series 2884455
内容由Campfire Consulting提供。所有播客内容（包括剧集、图形和播客描述）均由 Campfire Consulting 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local accountability and creativity in an increasingly centralized market.
• Highlighting growing agency consolidations and expected impacts
• Exploring opportunities for both global brands and regional challengers
• Assessing innovation versus assembly line production in large agencies
• Discussing accountability challenges in relationships with media tech partners
• Evaluating talent retention amid hybrid work models
• Analyzing risks of losing local journalism and increasing news deserts
• Detailing how boutique agencies can maintain unique creative approaches
• Encouraging a balanced future for media agencies amid a wave of consolidation
章节
1. Agency Consolidation & Investing in Local Media (00:00:00)
2. Impact of Agency Consolidation on Innovation (00:00:13)
3. Outlook on Agency Consolidation and Impact (00:09:30)
4. Challenges and Opportunities in Media (00:15:52)
138集单集
分享
