389. The Power of a Brand in Building Your Business - Steve Shlemon

Restaurant Rockstars Podcast

The Restaurant Academy: Everything you need to know to optimize profits, maximize sales and train your team in restaurant fundamentals! https://restaurantrockstars.com/joinacademy/ 👉 Show Notes: https://bit.ly/E389RRP This episode of the Restaurant Rockstars podcast features an in-depth conversation with Steve Shlemon, the President of and a key figure behind the successful restaurant chain, Ford's Garage. Born out of a passion for the Ford Motor Company's rich history, Ford's Garage melds the worlds of automotive nostalgia with culinary delight, creating a unique dining experience that appeals to a broad audience. Steve shares his journey from his early days in the restaurant industry in Chicago to the conceptualization and fruition of Ford's Garage. The discussion delves into the brand's origins, its partnership and licensing agreement with the Ford Motor Company, and the innovative strategies employed to enhance customer experience and maintain brand relevancy. Steve also talks about the challenges of the restaurant business, including navigating the labor market, leveraging technology to improve service efficiency, and the importance of local marketing and community engagement. Listen, I’ve been talking about our Restaurant Profit Maximizer… it’s a powerful course that can immediately boost your restaurant’s bottom line! For just $7, The Restaurant Profit Maximizer course will show you proven ways to boost profit in your restaurant. Check it out here https://restaurantrockstars.com/profitmaximizer Thank you to our sponsors: 🌟 The Birthday Club – Get new and repeat business, fill your tables, and boost sales with Birthdays: https://jointhebirthdayclub.com/BirthdayRockstar/ 🌟 Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. Go to https://www.rti-inc.com or call 866-399-3639 to get started today. 🌟 Restaurant Equippers: Top equipment brands, extensive inventory, everyday low prices, and 60 years serving independent food service operators. Only at https://www.equippers.com/ 🔗 Connect with our guest: • https://fordsgarageusa.com/ • https://www.instagram.com/fordsgarageusa/ • https://www.facebook.com/FordsGarageUSA/ • https://www.linkedin.com/company/fords-garage/ 🔗 Connect with Restaurant Rockstars on Social Media: LinkedIn: https://www.linkedin.com/in/roger-beaudoin-21590016 Facebook: https://www.facebook.com/restaurantrockstars/ Instagram: https://www.instagram.com/restaurantrockstars X: https://twitter.com/RestaurantRock1