It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Samsung on adapting to changing consumers - Retail Ramble from Essential Retail - Episode 159
Manage episode 274294089 series 1016723
内容由Retail Ramble and Essential Retail提供。所有播客内容（包括剧集、图形和播客描述）均由 Retail Ramble and Essential Retail 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Samsung’s online director of UK and Ireland chats to Essential Retail about how its consumers have changed over 2020 and what technologies it is introducing to help them engage with the brand and to ensure they feel comfortable shopping from anywhere. Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin
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Manage episode 274294089 series 1016723
内容由Retail Ramble and Essential Retail提供。所有播客内容（包括剧集、图形和播客描述）均由 Retail Ramble and Essential Retail 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Samsung’s online director of UK and Ireland chats to Essential Retail about how its consumers have changed over 2020 and what technologies it is introducing to help them engage with the brand and to ensure they feel comfortable shopping from anywhere. Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin
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continue reading
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类似 Retail Ramble 的节目
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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