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315: The 10-Second Customer Journey

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Manage episode 444101713 series 2978503
内容由Oliver Banks提供。所有播客内容(包括剧集、图形和播客描述)均由 Oliver Banks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In the digital world, consumers have an incredible volume of choice, with great visibility but also subject to near infinite distractions. So as retailers, when we have a moment of a customer's attention, we need to consider how to make the most of it. Todd Unger, the Chief Experience Officer of the American Medical Association and author of The 10-Second Customer Journey joins to explore more and share how commerce companies can drive meaningful transformation.

Listen to this episode to hear:

  • How customer perception is rapidly formed.
  • Why there are no excuses not to offer a state-of-the-art customer experience.
  • How to understand the customer journey from your customer's point of view.

The show notes are at www.obandco.uk/315.

  continue reading

300集单集

Artwork
icon分享
 
Manage episode 444101713 series 2978503
内容由Oliver Banks提供。所有播客内容(包括剧集、图形和播客描述)均由 Oliver Banks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In the digital world, consumers have an incredible volume of choice, with great visibility but also subject to near infinite distractions. So as retailers, when we have a moment of a customer's attention, we need to consider how to make the most of it. Todd Unger, the Chief Experience Officer of the American Medical Association and author of The 10-Second Customer Journey joins to explore more and share how commerce companies can drive meaningful transformation.

Listen to this episode to hear:

  • How customer perception is rapidly formed.
  • Why there are no excuses not to offer a state-of-the-art customer experience.
  • How to understand the customer journey from your customer's point of view.

The show notes are at www.obandco.uk/315.

  continue reading

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