使用Player FM应用程序离线!
RetailCraft 26 - ”Let‘s get comfy” - Constanze Freienstein of Lands‘ End
已归档的系列专辑 ("不活跃的收取点" status)
When? This feed was archived on May 26, 2022 05:08 (). Last successful fetch was on April 07, 2022 07:18 ()
Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 304378463 series 2409148
In the digital studio for this episode we followed the path of comfortable word-at-home wear to one of the original pioneers of relaxed clothing - none other than Lands' End, with their strapline of "Let's get comfy".
Initially visible in the UK via their catalogues and direct to consumer advertising, we hear from Constanze Freienstein, Managing Director, Europe, about the digital growth of the brand.
We touch upon product development via sustainability, cashmere, social engagement and the 'comfort fund' - how the whole team work for inclusion and social good.
You can see more about Lands' End's sustainability approach here: https://www.landsend.co.uk/Resources/co/Sustainability.html
Constanze was recently interviewed by Chloe Rigby on InternetRetailing (https://internetretailing.net/interviews/interview-how-lands-end-helped-customers-get-comfy-online-in-a-challenging-year) and there's a case study on Lands' End in the 2021 RetailX European Top1000 (https://internetretailing.net/top500-reports/annual-reports/the-2021-retailx-europe-top1000)
Run time: 34 minutes
INFORMATION:
Constanze Freienstein: https://www.linkedin.com/in/constanze-freienstein-6194752/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Recorded remotely and at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
31集单集
RetailCraft 26 - ”Let‘s get comfy” - Constanze Freienstein of Lands‘ End
RetailCraft - digital retail, ecommerce and brands - Retail Podcast
已归档的系列专辑 ("不活跃的收取点" status)
When? This feed was archived on May 26, 2022 05:08 (). Last successful fetch was on April 07, 2022 07:18 ()
Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 304378463 series 2409148
In the digital studio for this episode we followed the path of comfortable word-at-home wear to one of the original pioneers of relaxed clothing - none other than Lands' End, with their strapline of "Let's get comfy".
Initially visible in the UK via their catalogues and direct to consumer advertising, we hear from Constanze Freienstein, Managing Director, Europe, about the digital growth of the brand.
We touch upon product development via sustainability, cashmere, social engagement and the 'comfort fund' - how the whole team work for inclusion and social good.
You can see more about Lands' End's sustainability approach here: https://www.landsend.co.uk/Resources/co/Sustainability.html
Constanze was recently interviewed by Chloe Rigby on InternetRetailing (https://internetretailing.net/interviews/interview-how-lands-end-helped-customers-get-comfy-online-in-a-challenging-year) and there's a case study on Lands' End in the 2021 RetailX European Top1000 (https://internetretailing.net/top500-reports/annual-reports/the-2021-retailx-europe-top1000)
Run time: 34 minutes
INFORMATION:
Constanze Freienstein: https://www.linkedin.com/in/constanze-freienstein-6194752/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Recorded remotely and at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
31集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。