Apps For Kids: 350M Installs, Subscriptions, And Mobile User Retention For Kids In Sago Mini World Retention Masterclass podcast

Artwork

Business Marketing John Koetsier, Peggy Anne Salz John Koetsier Peggy Anne Salz

内容由John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz提供。所有播客内容（包括剧集、图形和播客描述）均由 John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Retention Masterclass « »
Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World

4y ago 30:16

分享

MP3•单集首页

内容由John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz提供。所有播客内容（包括剧集、图形和播客描述）均由 John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark.

Clark, who's led the company to over 350 million app installs and helped Sago Mini World transition to a subscription monetization model in 2017, shares how to ethically market and deliver apps for kids ... and how to deal with the fact that your user is one person, but your customer is another (parents).

Both Peggy and I loved this interview: super-informative, super-interesting, and packed with insights that will be valuable for mobile marketers of all kinds of different apps.

… continue reading

26集单集

#Business #Marketing #John Koetsier, Peggy Anne Salz #John Koetsier #Peggy Anne Salz

Artwork

Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World

Retention Masterclass

published 4y ago

分享

MP3•单集首页

内容由John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz提供。所有播客内容（包括剧集、图形和播客描述）均由 John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark.

Clark, who's led the company to over 350 million app installs and helped Sago Mini World transition to a subscription monetization model in 2017, shares how to ethically market and deliver apps for kids ... and how to deal with the fact that your user is one person, but your customer is another (parents).

Both Peggy and I loved this interview: super-informative, super-interesting, and packed with insights that will be valuable for mobile marketers of all kinds of different apps.

… continue reading

26集单集

#Business #Marketing #John Koetsier, Peggy Anne Salz #John Koetsier #Peggy Anne Salz

所有剧集

×

欢迎使用Player FM

Player FM正在网上搜索高质量的播客，以便您现在享受。它是最好的播客应用程序，适用于安卓、iPhone和网络。注册以跨设备同步订阅。

收听超过500个主题