It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Cracking the Code: Using Analytics to Know Your Customer - with Celso Borges from PepsiCo
Manage episode 426382226 series 2334745
内容由RETHINK Retail提供。所有播客内容（包括剧集、图形和播客描述）均由 RETHINK Retail 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Exploring Direct-to-Consumer Dynamics In this episode of the RETHINK Retail podcast, Top Retail Expert Yael Kochman and Global Retail Leader Celso Borges, VP & Head of e-Commerce Europe at PepsiCo discuss the evolution of direct-to-consumer (DTC) strategies. Learn how DTC models transform customer interactions with data and analytics. Key Highlights: 📊 Importance of Customer Data 🔍 Power of Analytics 🛒 Personalized Value Creation "With the right focus on data and analytics, brands can create lasting relationships." - Celso Borges Stay tuned to learn how DTC strategies are reshaping retail.
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Manage episode 426382226 series 2334745
内容由RETHINK Retail提供。所有播客内容（包括剧集、图形和播客描述）均由 RETHINK Retail 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Exploring Direct-to-Consumer Dynamics In this episode of the RETHINK Retail podcast, Top Retail Expert Yael Kochman and Global Retail Leader Celso Borges, VP & Head of e-Commerce Europe at PepsiCo discuss the evolution of direct-to-consumer (DTC) strategies. Learn how DTC models transform customer interactions with data and analytics. Key Highlights: 📊 Importance of Customer Data 🔍 Power of Analytics 🛒 Personalized Value Creation "With the right focus on data and analytics, brands can create lasting relationships." - Celso Borges Stay tuned to learn how DTC strategies are reshaping retail.
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类似 RETHINK RETAIL 的节目
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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