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RFG29 | How Brand Strategy and Marketing Can Make You Revenue - Klaire 'The Brand Titan' Muriithi
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Are you curious to know how Brand strategy and Marketing can increase revenue for your business?
In this episode of "Revenge of the Forsaken Gods," I interview brand custodian Klaire "The Brand Titan" Muriithi is currently the Brand at Little Cab, and she has experience with brands in tech, gaming, sports betting, and consumer goods.
She shares her first major rule, "Know Your Brand Like The Back Of Your hand" where she emphasizes the importance of understanding a brand's essence, values, and personality.
The discussion highlights the unique challenges and opportunities within the Kenyan branding landscape, stressing the need for locally tailored content.
Klaire also addresses the importance of identifying customer pain points and the role of a brand custodian.
The episode provides valuable insights into effective branding and marketing strategies, particularly in the Kenyan context.
SHOW NOTES:
Klaire's AI interview on Linkedin: https://www.linkedin.com/events/adoptionandadaptation-roleofaii7154011587358474240/theater/
Safaricom's AI Calendar:
https://www.behance.net/gallery/188704637/Safaricom-2024-Calendar
The Behind the Scenes footage of the AI calendar:
https://www.youtube.com/watch?v=F2k7vvELYMk
Agency that did the Safaricom calendar:
Linkedin: https://www.linkedin.com/company/tessera-communications/
Website: https://tesseraltd.com/
If you enjoyed the episode, help us grow by liking, subscribing and sharing with a friend.
If you want to find out more about branding and marketing
Connect with Klaire
Linkedin: https://www.linkedin.com/in/klaire-muriithi-brand-titan/
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