How to raise a Series A in 2025 | #038

Revenue Brothers

Planning for Series A Success:

• Detailed execution plans can prevent overwhelm. Raul shares a framework for prioritizing tasks: focus on two key items at a time while de-prioritizing others.
• Start with foundational tasks like defining your Ideal Customer Profile (ICP) before scaling processes like CRM systems or advanced forecasting.

Saying No vs. Scaling Gradually:

• Toni and Raul discuss why outright rejection of ideas isn’t always feasible. Instead, adopt a level-based approach to progress incrementally while maintaining focus on the core.

Revenue Engine and Predictability:

• VCs value predictability in growth. Toni explains the importance of demonstrating a clear input-output relationship for scaling revenue efficiently from $2M to $10M ARR.
• Transparency around risks and uncertainties can foster better investor relationships and help control the narrative during funding discussions.

Execution and Performance:

• Experimentation is crucial, but commitment matters. Raul warns against superficial efforts (e.g., half-hearted PLG attempts) and advocates for thorough exploration of growth channels.
• The value of learning what works—and what doesn’t—on the path to Series A.