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To gate or not to gate? | #030
Manage episode 428487509 series 3500270
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Should we still gate quality content? Or should we release it for free? No matter what side you side, the answer is never easy in SaaS today.
Raul and Toni debate the pros and cons of gating and how to think about your content strategy to get results in your pipeline.
- (00:00) - Introduction
- (00:37) - Berlin Event Recap
- (04:29) - Gated vs. Ungated Content
- (07:10) - Pros and Cons of Gated Content
- (12:01) - The Value of Quality Content
- (14:25) - Balancing Gated and Ungated Approaches
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