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Ep. 39 Pt. 2 - John Care - Effective Enablement For Sales Engineers
Manage episode 435754837 series 3594768
内容由Revenue Enablement Society and Paul Norford, Revenue Enablement Society, and Paul Norford提供。所有播客内容（包括剧集、图形和播客描述）均由 Revenue Enablement Society and Paul Norford, Revenue Enablement Society, and Paul Norford 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What are the areas of professional development that Sales Engineers are interested in but that many Sales Enablement teams miss? How can Revenue Enablement teams generate excitement and boost morale within Sales Engineering teams? What do customers say they want Sales Engineers enabled to do well?
John Care, Author and Managing Director of Mastering Technical Sales shares his insights with me in this 2 part series. In Part 2 we focus on discovering and developing professional development pathways for SEs that focus on the experiences and skills they're most interested in developing. Since 35% of SEs say they'd like to go into leadership we also cover how to help them prepare for that career goal.
During his career, John built world-class sales engineering organizations at Oracle, Sybase, Business Objects, Nortel, CA Technologies, and HP. His responsibilities have varied from an individual level up to a VP of Presales running teams of over 200 people. He also has diverse experiences as both a quota-carrying salesperson and a senior IT executive/ CIO listening to salespeople and presales engineers trying to sell him their “solutions.”
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