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Ep. 42 - Lisa Capra - Successful Revenue Knowledge Strategy and Management
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内容由Revenue Enablement Society and Paul Norford, Revenue Enablement Society, and Paul Norford提供。所有播客内容（包括剧集、图形和播客描述）均由 Revenue Enablement Society and Paul Norford, Revenue Enablement Society, and Paul Norford 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Gartner says the foundation of a sales enablement strategy is to provide sales teams with what they need to successfully engage the buyer throughout the buying process. How are you and your revenue enablement team ensuring sellers can easily find relevant customer facing assets? What about product info, research and competitive intelligence they will consume internally? In this episode Lisa Capra from Instructure shares some of the best practices she's developed over two decades including:
- Scoping and defining a knowledge management strategy.
- Who are the stakeholders outside of revenue enablement?
- How to build workflow processes with all stakeholders.
- Best practices for governance and scaling.
Lisa Capra is the Revenue Knowledge Strategy Manager on Instructure's global revenue enablement team, She brings over two decades of experience in instructional design, online learning, and content strategy. Through cross functional coordination with Instructure‘s internal stakeholders, Lisa has designed, developed, and created governance for a 700+ page revenue enablement knowledge base to support Instructure’s global sales, services, and customer experience teams.
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