Artwork

内容由Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals提供。所有播客内容(包括剧集、图形和播客描述)均由 Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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06. Artists: Use this Repeatable Framework for Monthly and Quarterly Sales Reviews, Projects, Plans, and Pivots

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Manage episode 442767217 series 3596555
内容由Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals提供。所有播客内容(包括剧集、图形和播客描述)均由 Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to Episode 6!

If you haven’t had a chance to listen to Episode 5 which is called, “Get Organized in Your Business with this Sales Tracking Process for Creatives,” that’s a great episode to listen to BEFORE you get into Episode 6.

Episode 5 is highly tactical. I lay out how you can prepare for your end of month or end of quarter sales review and what you can do to get started with your quarterly and monthly sales numbers, what they mean to you now and what that means for Q4.

Today’s Episode carries that observing and documenting review exercise one step further. Today you get to hear about a simple framework–an acronym–you can use as you look at things like monthly and quarterly sales reviews.

You can also use this framework for decision-making in projects, planning head, planning for a pivot or change in your art business. This framework is not unique to my teaching. It was developed by strategist and U.S. Air Force Colonel John Boyd several decades ago as a practical concept designed to function as the foundation of rational thinking in confusing or chaotic situations.

I’m getting into this topic in my interview with Chris Anderson, former law-enforcement officer turned jewelry maker, inventor, metalsmith, and founder of the metalsmith collective. Chris shares how he transferred skills learned in law enforcement to his business as a jewelry maker, then how he pivoted what he was making in order to turn followers into customers, and how he uses this decision-making framework, this acronym, to make decisions.

Next Steps:

  1. Find more information at www.HeatherAllenOnline.com.
  2. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
  3. To learn more about Chris Anderson, visit

  continue reading

8集单集

Artwork
icon分享
 
Manage episode 442767217 series 3596555
内容由Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals提供。所有播客内容(包括剧集、图形和播客描述)均由 Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to Episode 6!

If you haven’t had a chance to listen to Episode 5 which is called, “Get Organized in Your Business with this Sales Tracking Process for Creatives,” that’s a great episode to listen to BEFORE you get into Episode 6.

Episode 5 is highly tactical. I lay out how you can prepare for your end of month or end of quarter sales review and what you can do to get started with your quarterly and monthly sales numbers, what they mean to you now and what that means for Q4.

Today’s Episode carries that observing and documenting review exercise one step further. Today you get to hear about a simple framework–an acronym–you can use as you look at things like monthly and quarterly sales reviews.

You can also use this framework for decision-making in projects, planning head, planning for a pivot or change in your art business. This framework is not unique to my teaching. It was developed by strategist and U.S. Air Force Colonel John Boyd several decades ago as a practical concept designed to function as the foundation of rational thinking in confusing or chaotic situations.

I’m getting into this topic in my interview with Chris Anderson, former law-enforcement officer turned jewelry maker, inventor, metalsmith, and founder of the metalsmith collective. Chris shares how he transferred skills learned in law enforcement to his business as a jewelry maker, then how he pivoted what he was making in order to turn followers into customers, and how he uses this decision-making framework, this acronym, to make decisions.

Next Steps:

  1. Find more information at www.HeatherAllenOnline.com.
  2. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.
  3. To learn more about Chris Anderson, visit

  continue reading

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