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Optical Retail Win's with Dr. Trevor Miranda PART#1.
Manage episode 462097886 series 3565870
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Today we visit with Dr. Trevor Miranda in a 2 part series where we drill down into the commercial aspect of the Optical Retail Business. Through the experience and expertise of a seasoned Optometrist that has scaled his business to owning and operating 5 stores Dr. Miranda doesn’t hold back when sharing his wisdom and practical applications in steering a successful business.
(00:00) Introduction
(02:48) Trevors Background
(04:28) Managing Retail
(05:38) Time Management
(07:43) Embracing Change
(11:53) Business Acumen needed
(14:63) Employee Retention - Hire Attitude
(20:23) Sales Role in Dispensary
(24:38) The Magic of a new Frame
(25:58) Hand-offs ( Patient > Customer )
(30:68) Customer Budgets - Focus on Value
(32:30) Controlling Operating Costs
(37:52) Marketing & Customer Experience
REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!
The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.
I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Your suggestions will be most appreciated.
For more personal attention: Please click the link below 👇
https://www.revenuerx-opticalretailwins.com
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