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Putting The Right People In The Right Places - Tyler Uteg - RevOps Rockstars - Episode #17
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On this week’s episode of RevOps Rockstars, we’re joined by someone who enjoys scaling teams and organizations to make them more efficient and productive. He’s a proven relationship builder, and an established leader who knows how to use data to drive decision making processes. Welcome to the show, VP of Revenue Operations at Muck Rack, Tyler Uteg! Tyler is a RevOps pro who joins hosts David Carnes and Jarin Chu to give them the scoop on how Muck Rack has built a successful RevOps department. In this episode we’ll discuss all things KPIs, the importance of a good CRM, and how to make sure you give the right accounts to the right people.
Takeaways:
- Because of how new RevOps is, there is no playbook. One of the hardest challenges is figuring out exactly what a company needs from their Ops team. You’ll need to be able to balance and meet the needs of many departments.
- On an Ops team, you’ll be asked to complete a lot of different tasks. It’s important to understand that not everything is urgent. Ops teams need to be strategic in prioritizing the core issues to drive effective progress.
- As a RevOps lead, you need to be proactive about hiring as you don’t want to react to things on the spot. To help align leadership with your goals, build out clear roles and responsibilities, and explain why each role will help the overall business growth.
- As RevOps’ responsibilities change frequently, it’s important to be aligned with your team. Set quarterly OKRs for your department, align on vision and strategy, and identify your core deliverables.
- As a RevOps team, you need to have the right team members targeting the right accounts. Different accounts have different needs, and pairing those accounts with the member who best supports them reduces churn.
- While there are lots of great tech tools out there, your CRM is the foundation of your tech stack. If you’re not effectively using your CRM, the other tools in your tech stack will fall short.
- Looking towards the future of tech in RevOps, more teams need to take advantage of AI enabled call analysis software. These tools allow you to rapidly analyze sales calls and outreach methods, and allow you to improve outreach at a faster rate.
Quote of the Show:
- “Core alignment is the most important thing for any RevOps professional in any business.” - Tyler Uteg
Shoutouts:
- Jordan Henderson: https://www.linkedin.com/in/jordanmichaelhenderson/
- Jeff Ignacio: https://www.linkedin.com/in/jeffbethechange/
- Jacob Dailey: https://www.linkedin.com/in/daileyjacob/
Links:
- LinkedIn: https://www.linkedin.com/in/tyleruteg/
- Company website: https://muckrack.com/
Ways to Tune In:
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