Ep. 92 - SaaS Personalization at Scale—Can We Finally Get Rid of the Templates? With David Howard, VP Marketing at Buzzboard

SaaS Backwards - Reverse Engineering SaaS Success

We all know that personalization, context, and relevance are necessary to get a cold email opened.
But that takes a lot of time and energy to customize each communication, and when only 3% of your target audience is in-market at any given time.
And that’s where Buzzboard comes in.
The company has developed a platform that utilizes AI and proprietary data to create personalized content and conversation starters for sales organizations. This platform leverages a data set of 30 million businesses and 6,000 signals, allowing sales organizations to generate hyper-personalized content such as emails, cold call scripts, and social media messages.
In this episode, David Howard, Buzzboard’s VP of Marketing discusses how AI is helping sales reps minimize much of the research and strategizing work by analyzing prospects and generating a response.

Key Takeaways from this episode:

• How aligning marketing and product teams has yielded an increase in engagement from customers and prospects.
• How shifting to shorter, product-centric content has helped potential customers visualize the benefits of driving more free-trial signups.
• Why Hyper-personalization is the future of sales and how AI is helping do it at scale.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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