Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder

SaaS Marketing Superstars

内容由Aaron Zakowski提供。所有播客内容（包括剧集、图形和播客描述）均由 Aaron Zakowski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1+ y ago 45:24

MP3•单集首页

In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation of LinkedIn ads (5:17) • The essentials of account-based marketing (ABM) on LinkedIn (8:29)• Why video content is great for remarketing strategy (14.26) 23:21 to 24:50• Why he avoids the debate between gated and ungated content (19:20)• Insights on Demand generation and Demand capture (25:01) • The key metrics he analyzes in paid ads (29:08)• How to run effective paid search campaigns (31:15)• The differences between being a paid media manager in an agency and a large organization (34:44) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-google-ads-andrew-harder

45集单集