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How to Do Cold Outreach Right
Manage episode 405314318 series 3093926
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Have you heard that sales is a numbers game?
It is - if you treat people like numbers. That’s the ineffective way most people do cold outreach and the reason why everyone dreads it.
However, if you do cold outreach well - you’ll get a surprisingly positive response with very little effort.
It’s all about being intentional which is what I cover in this week’s episode with live examples.
Listen in to discover:
- Identifying whether you need quantity or quality in your lead gen.
- Pre-research that creates positive response from cold outreach.
- Including storytelling to make your cold pitch stand out.
- Empathy as a crucial (and often forgotten) element of effective cold outreach.
- How to effectively follow up in your cold outreach without saying the same thing repeatedly like “just checking in”, for example.
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