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Importance of Customizing Sales Conversations
Manage episode 400003898 series 3093926
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Do you feel like your sales pitch is falling flat with your buyers? It’s highly likely it needs to be customized.
There are lots of elements to a service offer and it’s crucial not to overwhelm the buyer with all the details.
You only need to share the details that are important to THEM.
How do you know what’s important to them? Well, listen in to discover how to:
- Create powerful questions that uncover YOUR buyer’s most important priorities and concerns
- Strategically gather information that directs you to what you should focus on with your buyer
- Identify elements of your offer that offset their concerns and support their priorities (in an ethical way!)
- Position your offer in a personalized way that increases sales
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