Episode 15: Three Reasons We Say Community Vs Lead Generation

Sales Self Talk with Ryann Dowdy

There are 3 big reasons we choose to say community building vs lead generation. Education. Connection. And emotion. Lead generation can sometimes feel impersonal, but community-building offers a platform for educating and sharing valuable information. People don’t just want to be a “lead.” They want to be a member of your community.

In this episode, we’ll dive into the top three reasons we focus on COMMUNITY building over lead generation - even tho the end goal is the same. More clients!

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Episode Highlights:

• The three aspects of community building (education, connection, and emotion)

• How language and tone in your marketing play a significant role in your community building efforts

• Creating a community where people can learn something valuable

• Creating a space where people feel valued and supported.

• The energy and intention behind community building

• Conversion: Community Member to Paying Client

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