#174: The Flywheel Concept - A New Way To Think About Sales And Marketing Alignment
Manage episode 304783344 series 96435
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The Flywheel Concept - a new way to think about sales and marketing alignment. By HubSpot, the definition of the Flywheel is a method for growing an organization by building lasting relationships with people and helping them reach their goals. Because when your customers succeed, you succeed. Jani is the CEO of Finnish HubSpot partner Sales Communications. In this podcast episode, Jani talks about the Flywheel as a concept. This podcast answers this question: "How do we attract our customers, engage them to be customers and delight them on their customer journey?" When you want to change how you sell and adopt new technology to remove friction from your customers, this podcast is for you. It helps.
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