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Richard Gillis

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Manage episode 150252800 series 123227
内容由SB Weekly提供。所有播客内容(包括剧集、图形和播客描述)均由 SB Weekly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Richard Gillis, founder of Unofficial Partner, is a sports industry commentator who, as a journalist, has taken a sideways look at the business of sport for around 20 years. Richard’s writing portfolio includes the likes of the Wall Street Journal, The Observer and the Financial Times, and he is a former editor of SportBusiness International magazine. He is also about to release his first book, The Captain Myth: The Ryder Cup and Sport’s Great Leadership Delusion.

Download the podcast to hear Richard talk about the leadership myth - and what it tells us about how fans view sport; what sports brands and rights-holders can do to tell better stories; turning his blog, Unofficial Partner, into a brand consultancy; and why sports marketing needs to be more nuanced.

  continue reading

56集单集

Artwork
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Manage episode 150252800 series 123227
内容由SB Weekly提供。所有播客内容(包括剧集、图形和播客描述)均由 SB Weekly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Richard Gillis, founder of Unofficial Partner, is a sports industry commentator who, as a journalist, has taken a sideways look at the business of sport for around 20 years. Richard’s writing portfolio includes the likes of the Wall Street Journal, The Observer and the Financial Times, and he is a former editor of SportBusiness International magazine. He is also about to release his first book, The Captain Myth: The Ryder Cup and Sport’s Great Leadership Delusion.

Download the podcast to hear Richard talk about the leadership myth - and what it tells us about how fans view sport; what sports brands and rights-holders can do to tell better stories; turning his blog, Unofficial Partner, into a brand consultancy; and why sports marketing needs to be more nuanced.

  continue reading

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