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Rob Mitchell

 
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Manage episode 336145400 series 123227
内容由SB Weekly提供。所有播客内容(包括剧集、图形和播客描述)均由 SB Weekly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Rob Mitchell, commercial director at Premier League football club AFC Bournemouth, is the feature interview on this week's SB Weekly.
Bournemouth are one of the extraordinary success stories of English football. Struggling in the fourth-tier less than a decade ago, the Cherries are now in their second Premier League season and thriving under manager Eddie Howe.
Rob’s been with the club throughout that rollercoaster journey, joining in 2008 following stints at creative design agency the Cedar Group and rival south-coast team Southampton.

On the podcast, Rob discusses:

  • How his commercial revenue target has increased by 750%
  • The club's investment into Big Data and understanding its fanbase better
  • How his team is approaching selling its sleeve sponsorship, a new piece of Premier League inventory
  • Why a new stadium will be a commercial game-changer for the club
  • How Bournemouth is positioning itself to attract more multi-national companies as sponsors
  • Why a new website will be a key piece of additional sponsor inventory going forward.
  continue reading

56集单集

Artwork
icon分享
 
Manage episode 336145400 series 123227
内容由SB Weekly提供。所有播客内容(包括剧集、图形和播客描述)均由 SB Weekly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Rob Mitchell, commercial director at Premier League football club AFC Bournemouth, is the feature interview on this week's SB Weekly.
Bournemouth are one of the extraordinary success stories of English football. Struggling in the fourth-tier less than a decade ago, the Cherries are now in their second Premier League season and thriving under manager Eddie Howe.
Rob’s been with the club throughout that rollercoaster journey, joining in 2008 following stints at creative design agency the Cedar Group and rival south-coast team Southampton.

On the podcast, Rob discusses:

  • How his commercial revenue target has increased by 750%
  • The club's investment into Big Data and understanding its fanbase better
  • How his team is approaching selling its sleeve sponsorship, a new piece of Premier League inventory
  • Why a new stadium will be a commercial game-changer for the club
  • How Bournemouth is positioning itself to attract more multi-national companies as sponsors
  • Why a new website will be a key piece of additional sponsor inventory going forward.
  continue reading

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